MACY’S HOLIDAY EVENTS

To honor old traditions and create new ones, we crafted a collection of campaigns celebrating local holiday traditions - Santalands, Holiday Parades, Tree Lightings, Star Lightings, Dickens Village and The Christmas Light Show in Philadelphia as well as Holiday Window Unveilings.  We extended the campaign to in-store digital displays, newspaper and magazine ads, outdoor advertising and windows. The result was a new holiday creative language that was uniquely local but that also fit together as a larger story.