MACY’S FASHION’S FRONT ROW

The epic event brought catwalk and concert stage together with Macy’s as exclusive retail sponsor. In the collaboration, the coolest Fall trends rocked to music’s hottest beats bringing the glitz and glamour to Main Street, USA. As part of the storytelling team, the challenge was to capture and convey the powerful relationship between fashion and music on stage and backstage during the one-night, star-studded spectacular. The vibe and the energy inspired the creative storyline for a 360° campaign that would showcase the latest looks from Macy’s Fall fashion collection.