about me
As a CLIO award-winning advertising and branding Creative Director playing an essential role in the creative, marketing and digital departments for various high-profile brands, I leverage my unique, visual storytelling skills to create one-of-kind branded campaigns and see them through from concept to implementation.
I have a proven track record of solving integrated marketing challenges and building innovative creative processes that save both time and money while leading teams.
experience
FEB 2022 - FEB 2024
SENIOR CREATIVE OPERATIONS MANAGER,
TATA CONSULTING SERVICES
NEW YORK, NY
Created and launched TCS in-house design agency - The Story Board - to coordinate a multitude of project requests for various teams within North America Marketing while steering TCS creative to be on-brand, relevant, consistent and effective.
APR 2021 - DEC 2021
FREELANCE DESIGN DIRECTOR,
DOUGLAS ELLIMAN REAL ESTATE
Spearheaded concepts and the execution of digital marketing, social media campaigns and print collateral for luxury residential and new-development real estate in the Manhattan, Brooklyn and Hamptons.
JUNE 2006 - May 2020
SENIOR CREATIVE MANAGER,
MACY’S BRANDED ENTERTAINMENT
NEW YORK, NY
Creative lead on award-winning branding campaigns from concept through implementation for Macy’s Iconic Annual Events including: Macy’s Thanksgiving Day Parade, 4th of July Fireworks, Flagship Flower Shows, Holiday and Regional Events.
aug 2004 - mar 2006
DESIGN DIRECTOR
LORD AND TAYLOR
NEW YORK, NY
Partnered with VP/Creative Director on full-scale rebranding initiatives for all digital, print and outdoor advertising campaigns and special projects including the dramatic redesign of all formats and the evolution of the Lord and Taylor logo and tagline.
aug 2002 - jun 2004
ASSOCIATE CREATIVE DIRECTOR
SHERMAN ADVERTISING ASSOCIATES
NEW YORK, NY
Led creative development of advertising and marketing communications for luxury hotel/real estate agency including websites, print ads, brochures, logos, direct mail and other promotional materials.
feb 2000 - may 2002
CREATIVE DIRECTOR
HOTJOBS.COM
NEW YORK, NY
Led creative development of all projects that identified HotJobs.com as a world-class job board while worldwide branding effort and maintained brand consistency in all communications.
jan 1995 - jan 2000
ASSOCIATE CREATIVE DIRECTOR
LEN DUGOW & ASSOCIATES
NEW YORK, NY
Creative development of advertising and marketing communications from concept through design and production for high-end real estate/hotel agency specializing in print ads, logos, brochures, direct mail, books, billboards and other print collateral.
education
SCHOOL OF VISUAL ARTS
Certificate in Art Direction and Graphic Design
RUTGERS UNIVERSITY
Bachelor of Arts in Communications and Advertising