MACY’S THANKSGIVING DAY PARADE - REBRAND

After the 90th Annual Macy’s Thanksgiving Day Parade, the parade’s traditional branding system was given a modern makeover. Playing upon the Parade’s rich history while aiming to take it to a new level of prestige, the all-new branding system is both old and new, traditional and modern, familiar and surprising, all at once. The design, which is to be used for years to come, is both accessible and expandable, with a nod to the magic of where we’ve been and a refreshing look at where we’re headed.