MACY’S FLOWER SHOW

The Annual Flagship Flower Show are cornerstones in the Magic of Macy’s strategy and inseparable from the Macy’s brand identity. It is a privilege to produce creative for these annual gifts to the community. The strategy? Don’t mess it up. Produce the best campaign artwork that can be used across as many mediums as possible. No re-invention needed - you are the caretaker of a public trust.