4th july fireworks

Macy's 4th of July Fireworks is the largest Independence Day fireworks display in the nation and the single show against which all others are measured. In addition to our 3,000 invited guests seated in the Macy's VIP Grandstands, 15 million viewers tune into NBC's live telecast and nearly 3 million spectators view the live show from positions along the river. So how can Macy’s take advantage of so many eyeballs? Feature A -list celebrity musical performances and transform 4th of July advertising campaigns into an opportunity to showcase Macy’s as a world class entertainment brand.